Ontario Northland goes live with Betterez for Polar Bear Express Train Ticketing

Ontario Northland selects Betterez reservations & ticketing solution for its Polar Bear Express train service to improve customer experience and simplify back office processes

TORONTO, ONTARIO, CANADA, October 4, 2016 /EINPresswire.com/ — Toronto and North Bay, Ontario: Betterez Inc., a Reservations & Ticketing Management (RTM) technology provider, announced today Ontario Northland Transportation Commission (Ontario Northland), has gone live with the Betterez RTM Software-as-a-Service as part of its many enhancements to the Polar Bear Express passenger train.

“Ontario Northland has been a long time client and partner utilizing the Betterez Motorcoach product as their ticketing system making travelling by bus easy and convenient.” said Tal Shalit, Founder & CEO of Betterez. “The ability for Ontario Northland to use the Betterez platform for train demonstrates why we built Betterez more as a platform versus a point system. Travel, transportation, tour and admissions companies, among others, can utilize Betterez components across multiple business lines to sell more, sell easier and operate more efficiently.”

“Betterez has proven themselves to be a flexible business and technology partner helping us in Bus to improve the customer experience and modernize back office processes. We were pleased to be able to work with them to deploy their software for the Polar Bear Express to help achieve similar results,” said Tracy MacPhee, Director of Passenger Services at Ontario Northland.


When we bought the company, ticketing was a manual process. We had books to keep track of passengers and availability and paper everywhere. We tried to have custom reservation platform built and it was an expensive lesson that did not even get off the ground. I got introduced to Betterez and had several conversations with their reps. I could not believe how much time these guys dedicated to me and my little company. Still, to this day, they both take a personal interest in what is going on and how we are making out with the program.

SCOTT WARK  •  Grey Bruce Airbus

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