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Betterez, a Toronto-based tech startup modernizing the ticketing and reservations systems of the ground travel industry, announced that it will be powering omnichannel ticketing and reservations for one of Latin America’s largest bus operators, Grupo Senda. The company transports over 75 million passengers yearly to over a thousand destinations. Grupo Senda operates nearly 800 routes across Mexico and the United States and helps millions of people who rely on it, often as their only mode of transportation. As more of its core passengers are purchasing tickets online and its US expansion continues, Grupo Senda selected Betterez to help them digitize more sales channels and get to know their customers better.The expansion into Latin America marks a significant milestone for Betterez. Using an agile approach to implementation, Betterez and Grupo expect a more rapid launch of phase one of the new ticketing and reservation system in September 2019.